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Woke up around 4 am this morning, grabbed my iPad and opened my email to click the daily Free Press feed. It’s usually dropped by 3:00 am. Today it wasn’t there and still isn’t as of 5:30 am. So I typed thefp.com into my browser. At first I thought I had typed unherd.com because the webpage as The Free Press that showed up is a digital d…
Woke up around 4 am this morning, grabbed my iPad and opened my email to click the daily Free Press feed. It’s usually dropped by 3:00 am. Today it wasn’t there and still isn’t as of 5:30 am. So I typed theFP.com into my browser. At first I thought I had typed unherd.com because the webpage as The Free Press that showed up is a digital doppelgänger for Unherd.com. This is one of the most blatant attempts to copy another brand’s website that I have ever seen. While I have always thought that Unherd’s look was better, and frankly, much of its content was better, I never expected you to just copy the look. If this was a book or a music track, it would be called plagiarism.