The Vibe Shift Comes to the Super Bowl. Plus. . .

It’s Monday, February 10. This is The Front Page, your daily window into the world of The Free Press—and our take on the world at large. Coming up: Why USAID is the wrong hill for Dems to die on; why Trump is flooding the zone; how American educators are conning kids; and much more.

But first: The Super Bowl.

Boring game, huh? The Eagles beat the Chiefs in a 40–22 blowout that will have pleased my colleague Joe Nocera, but will not be remembered as a classic.

The Super Bowl isn’t just a game, it’s a cultural barometer—and sometimes, a crystal ball. In 2016, Beyoncé danced on the Super Bowl stage to her new song “Formation,” flanked by backup dancers dressed like Black Panthers. Controversy ensued, foreshadowing the great war over woke that would dominate for years to come.

This year, another vibe shift. The NFL changed the message stenciled into the end zone from “End Racism” to “Choose Love.” Trump showed up—the first sitting president to do so—and his favorite patriotic walk-on song, “God Bless the USA,” was heard playing in the stadium. Kendrick Lamar’s halftime performance featured a nagging Uncle Sam character (played by Samuel L. Jackson) who told the rapper not to be “too ghetto,” but when backup dancers dressed in red, white, and blue formed the American flag, it felt more patriotic than political, even though his song “Alright” is perhaps best known as BLM’s unofficial anthem. And in another patriotic move, Kendrick performed “Not Like Us,” his Grammy Award–winning diss track against one of America’s new trade war enemies—Canadian rapper Drake.

Speaking of Canada, even the ads couldn’t escape the vibe shift. In the wake of Trump’s proposed, but currently delayed, 25 percent tariffs against Canadian goods, the province of Ontario ran an ad reminding Americans that Canucks are important trade partners and good neighbors, eh bud?

Speaking of “bud,” Bud Light launched a new ad to convince America they aren’t woke anymore. Still reeling from its disastrous 2023 campaign with transgender influencer Dylan Mulvaney, which spurred an effective conservative boycott, the beer’s new commercial featured Peyton Manning, Post Malone, and Shane Gillis—a comic who was infamously fired from Saturday Night Live in 2019 for affecting a Chinese accent on a podcast. (Read Anson Frericks’ great essay on the Bud Light saga.)

Bud Light wasn’t the only company with a subtle rebrand. After a backlash last year over their support for trans women participating in female sports, Nike launched a new ad putting female athletes front and center. The tagline: You can’t win, so win. Well, maybe they can’t win because they’re competing against biological males, Nike. Still, the ad is about female sports and features only female athletes, which is radical conservatism by Nike’s standards.

And the least subtle rebrand of all? Hardee’s—or, for some reason, Carl’s Jr., if you’re west of the Mississippi—brought back its sexy bikini ads after ditching them eight years ago. The real MAHA? Make America Horny Again.

Defending USAID Is Political Suicide for Democrats

On Friday, a judge temporarily blocked Musk and Trump’s plans to put 2,200 U.S. Agency for International Development (USAID) staffers on paid leave, in response to a lawsuit brought by two unions. The judge also reinstated 500 employees who had already been placed on leave. The order will remain in effect until midnight on Valentine’s Day, and the judge will also consider a request for a longer-term pause at a hearing on Wednesday. The unions argued that the government was violating the Constitution and harming workers by taking them out of their jobs.

Unions and judges aren’t the only ones trying to stand in the way of Musk and Trump’s plans for USAID. Congressional Democrats have suddenly become USAID’s greatest defenders, leading a rally in Washington to protect the agency.

The D.C. crowd may have cheered them on but the rest of the country won’t, says Free Press columnist Ruy Teixeira. He points out that most Americans agree that the U.S. spends too much money on foreign aid, and the working class is particularly skeptical of foreign handouts. In their rush to shoot down Musk, have Democrats aimed the gun at their own feet?

Read Ruy’s new column, “Defending USAID Is Political Suicide for Democrats.”

Cancel a Subscription, Win a Subscription

This week, one mysterious and presumably wealthy reader is offering free FP subscriptions to readers who prove that they unsubscribed from a legacy media outlet. That’s right. That means free podcasts, free TGIF, and free access to a backlog of God-only-knows-how-many articles. Send proof to tgif@thefp.com, and do it fast: You have to be one of the first 100 entrants to win. What counts as “legacy media”? Use your judgment: The New York Times certainly counts. Paying for articles on CNN.com for some reason? That counts. Cosmo too. The Washington Post? Absolutely. How much more money does Bezos really need? Highlights magazine is an edge case but if you can make the argument, we’re all ears. Happy unsubscribing!

Tyler Cowen: Why Trump Is Flooding the Zone

The first month of the Trump administration has been a whirlwind: dozens of executive actions on everything from DEI to birthright citizenship; short-lived trade wars; massive restructuring of the federal bureaucracy; and so many Truth Social posts. His latest move? Signing a proclamation making February 9 the first Gulf of America Day while aboard Air Force One flying over said Gulf en route to the Super Bowl. It all seems so chaotic—even those of us who are paid to keep up with it all barely can. But is there a method to the madness? Economist, polymath, and podcaster Tyler Cowen says yes.

Read his latest article, “A Unified Theory of Trump’s Hyperactive Start.”

How American Educators Are Conning Kids

The state of America’s public education is bleak: U.S. students are further behind in reading and math than they were in 2012. American kids in the bottom 10th and 25th percentiles are performing worse than they did in the early 1990s, and the “achievement gap” between our highest- and lowest-performing students is now one of the worst in the developed world. In a shocking new report, Free Press journalist Frannie Block writes that instead of solving the problem, educators in a number of states are covering it up.

Read Frannie on “How American Educators are Conning Kids.”

In other Frannie Block education news, her reporting on Qatari influence in American education was cited in Congressional testimony last week.

Can the FAA Be Fixed?

The shocking midair collision above the Potomac last month has prompted many to ask whether America’s air-traffic control system needs reform. The answer, writes John Tierney, is yes—and urgently. He describes an outdated system that still uses paper and pen instead of infrared and high-resolution cameras. The Federal Aviation Administration (FAA), the agency that oversees America’s skies, has delayed modernization for decades. Will this crash provide the impetus for long-overdue reform?

Read John Tierney: “America’s Air-Traffic Control System Is an International Disgrace.”

(Olivier Douliery via Getty Images)

• A new CBS/YouGov survey found Trump has a positive approval rating across all age groups—with younger voters particularly enthused. The poll found 53 percent of voters approve of the overall job Trump is doing—a higher level of approval than he ever reached during his first term.

• Kanye West has gone nuts again. Since Friday, the mentally ill rapper has posted a series of conspiratorial, bizarre, and antisemitic tweets on X. This includes him saying—not for the first time—“I love Hitler.” Kanye also floated an idea for a swastika T-shirt, said Jewish men are castrated by their wives, posted a string of porn videos on main, and defended fellow musician Sean “Diddy” Combs, who prosecutors say ran a decades-long sex trafficking and blackmail scheme. Amid calls for Elon Musk to ban West from the site, Kanye posted “Heil Elon,” and later reported that Musk had unfollowed him. Kayne speculates that he will soon lose his account—which is probably in everyone’s best interest. No bus stop schizophrenic should have an audience of 33 million on X, even if he made My Beautiful Dark Twisted Fantasy.

• On Friday, Trump backed DOGE’s cost-cutting efforts and said Elon would be heading to the Pentagon next, causing shares of defense stocks like Lockheed Martin and Northrop Grumman to tumble. Yesterday, Trump predicted that his administration will find “billions, hundreds of billions of dollars of fraud and abuse” at the Defense Department. Yeah, probably. But it’s still unclear whether or not cuts will be possible. Elon’s potential role in searching the Pentagon has already raised conflict of interest concerns, given that his companies SpaceX and Starlink have contracts with the government. Plus, there is an open constitutional question about the administration’s ability to stop funds already appropriated by Congress.

• Then, early Saturday morning a federal judge blocked DOGE’s access to Treasury records and payment systems, and ordered the Trump advisory board to destroy any material they’ve already downloaded. The ruling was the result of a suit brought by 19 Democratic state attorneys general who say that giving Musk and his team access to Treasury data puts Americans’ private information at risk. Musk says that the judge who ruled against DOGE should be impeached.

• Trump ruled out deporting Prince Harry on Friday during an interview with the New York Post, saying “he’s got enough problems with his wife. She’s terrible.” He went on to say that he believes the prince is “whipped” by his American wife, former actress Meghan Markle. It’s part of a long-running feud: The Duchess of Sussex called him “divisive” and “misogynistic” during his 2016 presidential run, and Trump has since repeatedly criticized the couple over their reported disagreements with the royal family.

• The CDC says nearly 100 people became sick with an unspecified gastrointestinal illness on board a Royal Caribbean cruise ship. The maritime cesspool left Tampa on February 1 en route to Mexico, Honduras, and Belize, before returning to port Saturday. It’s the sixth disease outbreak the CDC has recorded on a cruise this year. Disease-ridden, numerous, and rat-like as they scurry about from port to port, cruise ships are the vermin of the sea and it’s high time we called an exterminator! Clean them up!